Maldives Initiates Tourism Media Campaign

The government of the Maldives has initiated a marketing media campaign advertising the Maldives tourism industry, within major tourism markets worldwide. The media campaign, dubbed ‘Rediscover Maldives – The Sunny Side of Life’ and led by the state-owned company, Maldives Marketing & Public Relations Corporation (MMPRC), will go on for a month.MMPRC has stated that throughout this campaign, the Maldives tourism industry will be advertised on both online and print international tourism media platforms. The campaign is being carried out in India, United Kingdom, Russia, Middle East countries, France, Germany, Turkey, Singapore, South Africa, Italy, Hong Kong and Asia Pacific countries.The aim of this campaign is to advertise the Maldives as the most desirable tourist destination in countries where Maldives has been most popular in as a tourist destination.